It is with heavy hearts that we announce the closure of Low Road Brewing, effective January 1st.
Several factors led to this difficult decision:
• The shutdown of our previous distributor, Pelican Craft Brands, where, in addition to the money they owed us, we lost 50% of our revenue. After experiencing significant growth before their shutdown, we had invested in new equipment to sustain that momentum—but when the growth stopped, the payments for that equipment did not.
• Our partnership with Champagne Beverage Company has not yet returned us to our previous distribution levels in the area, and despite promising potential, our new partnership with International Wine & Spirits has progressed too slowly.
• As with many small businesses, we’ve seen a decline in taproom sales, rising costs, and shifting consumer preferences, making it impossible to continue operations.
When we first purchased Low Road during the pandemic, our goal wasn’t just to sell beer—it was to keep a community space alive, where we met so many great friends. Lynette’s passion for brewing was an unexpected bonus. We want to thank our amazing staff, who became family, as well as our friends in the brewing industry like Zac & Cari at Gnarly Barley and Josh & Jamie at Chafunkta, and many others. The collaborative spirit in this industry has been incredible, and we are so grateful for everyone who supported us.
We want to thank you, our loyal customers, who made Low Road your go-to spot. The taproom will remain open through December 31st, with a farewell party to celebrate. Keep an eye on our Facebook page for any changes in hours. If you pre-ordered a 2025 Mug Club membership, you will receive a full refund before December 31st.
There’s still plenty of beer and merch available, so come by for a pint or to grab some to-go. Weekly Bingo & Dart Tournaments will continue, but Trivia will no longer be hosted.
Ducks & gift cards will be available for purchase through November, but all ducks, gift cards, and free beer tokens must be redeemed by December 31st. #GiveADuck drawings will be held weekly starting this Friday.
Thank you all for being part of this amazing journey and we hope to see you at our Farewell Party on December 31st.
This is sad. Since being back in Louisiana, I only had the opportunity to head over to Low Road Brewing once. The beer was good, the space was nice and a lot of folks appreciated the product they were putting out. Definitely saw people supporting them on the local FB page Church of the Sacred Brew.
The repercussions of Pelican closing and owing small breweries upwards of hundreds of thousands of dollars will continue to be felt for years though. Obviously, there are other market forces at play such as consumer preferences, increase in prices, competition, etc but its tough to combat those when you are small brewery owed so much money. The good news is that I feel Louisiana isn't really a saturated market like Florida or other states so there is some room for new breweries.
*In full transparency(if you know me personally you already know) I used to work for a brewery that was distributed by Pelican and owed money. I also work for an AB wholesaler in Louisiana now.*
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